No, Wrightsville Beach is not on I-40 but it is frequently the destination for many who get this far on I-40. This is a tourist town and part of what is called the Cape Fear Coast.
  Annual traditions along the Cape Fear Coast include diverse offerings from the river to the sea. Concerts, lectures, theatrical productions, ongoing museum exhibits, as well as annual festivals, tournaments and special events that are steeped in tradition pay homage to the region’s rich cultural heritage and natural resources throughout the year.
  The Cape Fear Coast lends itself to a variety of independent activities, including year-round golf; deep-sea, pier and surf fishing; beachcombing; water sports; exciting nightlife; a dynamic arts scene; art galleries; antique and specialty shops and more. Or visitors may enjoy tours of museums, movie studios, nature reserves, city and state parks, battlefields, gardens, mansions, plantations, a state-of-the-art aquarium, and one of the largest historic districts in North Carolina.

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